Your Wedding Atlas
Building a wedding planning platform for Canadian couples.
Client
Industry
Location
Year
Your Wedding Atlas is a global wedding marketplace and planning platform built to connect couples with trusted wedding professionals across multiple countries. Originally launched as a content-driven wedding resource, the platform evolved into a full React and Next.js web application with vendor subscriptions, location-based search, and a scalable marketplace architecture.
The goal was to design and develop a premium wedding ecosystem that blends elegant branding with modern product engineering — delivering a map based spatial-style search experience tailored to the wedding industry.
Reframing the Opportunity
Your Wedding Atlas began as a content-driven wedding publication in Canada. It generated steady organic traffic and built early credibility within the industry. However, its long-term potential extended far beyond content.
The opportunity was clear: transform a growing editorial platform into a scalable, product-led wedding marketplace.
This required more than a redesign. It required a full architectural shift — from static directory to structured, extensible web application.
Strategic Objective
Our goal was to build a wedding marketplace that could:
- Support structured vendor onboarding
- Enable subscription-based monetization
- Scale globally
- Deliver a modern, application-level browsing experience
- Lay the foundation for future planning tools and transaction workflows
Brand System & Product Identity
The platform needed to compete visually with established marketplaces for couples planning a once-in-a-lifetime event.
The wedding industry frequently leans into decorative, trend-driven visual language. We intentionally developed a brand direction grounded in clarity and restraint.
The identity system focused on:
- Strong typographic hierarchy
- Balanced white space
- A muted colour palette
- Interface patterns inspired by modern SaaS marketplaces and applications
The result is a product that feels smooth and modern. It communicates trust to vendors and warmth to couples, without sacrificing usability.
This balance was essential. The platform serves both emotional decision-making and business-level evaluation.
Product Architecture & Technical Foundation
To support long-term scale, the platform was rebuilt as a modern web application using:
- React
- Next.js framework
- PostgreSQL data modeling
- Subscription logic and role-based authentication
The migration marked a structural shift. Your Wedding Atlas transitioned from a content site to a marketplace platform.
The architecture was designed to separate concerns across:
- Vendor identity
- Location hierarchy
- Service offerings
- Feature attributes
- Media assets
- Subscription state
This modular data structure allows the system to scale geographically and functionally without reworking the foundation.
The product is now positioned for multi-market expansion.
Search as Core Product Logic
Search is the primary interaction model.
We implemented a structured filtering system capable of handling:
- Country, region, and city hierarchy
- Category-based vendor discovery
- Service and feature filtering
- Future map-based bounding box queries
The goal was to create an experience comparable to leading marketplaces, where browsing feels controlled and predictable.
Performance was treated as a core design principle. We implemented:
- Controlled loading states
- Layout stability to reduce content shift
- Predictable navigation behavior
- Smooth state transitions
The browsing experience prioritizes clarity and speed. In marketplace environments, friction directly impacts engagement.
Growth & Market Expansion
Within six months of launch, the platform reached:
- Over 500% increase in monthly visitors
- Increase in user and vendor sign-ups
- Multiple top-three keyword rankings
The SEO strategy focused on structured data, on-page technical optimization, and high-intent content development.
As vendor adoption expanded into the United States and Europe, the platform evolved from a Canadian directory into a multi-country marketplace.
The product is now positioned as a global wedding ecosystem rather than a regional listing site.
Outcome
Your Wedding Atlas demonstrates the impact of aligning brand, architecture, and long-term product strategy.
What began as a simple wedding directory has evolved into a globally scalable marketplace platform with subscription revenue, global vendor presence, and an extensible feature roadmap.
The foundation supports continued expansion — both geographically and functionally — without compromising performance or user experience.
The transformation was not cosmetic. It was structural, and that distinction defines the success of the project.
